But if you're one of those who never bothers to change the default font in your Word documents from Times New Roman, then I'd recommend you stay away from this film altogether. So the questions that the #1 and #2 myths of all time — the creation of the land and sea or of the two sexes — answer are less about the particularities of how we came to be and more about how we ought to be. But then I realized that critiquing what I thought was a historical argument revealed Helvetica as something much more impressive: an anthropological window into the design community, and how they see the world’s most popular typeface. information. It does this entirely through interviews with typographers and graphic designers, which is main the problem I had with it: the stories about the rise, fall, and rebirth of Helvetica are quite mystical, even bordering on the mythic. The story told in Helvetica is largely a timeline of conquests, taking on an air of inevitability that pervades most narratives of technology. I was talking about how I was getting into information design, and she told me about the movie and said it sounded like something I would like. They establish boundaries between social groups, the sexes, nature/culture, and give justification for ritual practices of all kinds. List the names of 3 different design styles or design movements that are discussed in the film. "AHAA! Is it the one of the most influential? Swiss Design Style. This process (using a Linotype machine) was used by early newspapers. If there is any that deserves the honour, it is definitely Helvetica. And same with major players in the anti-Helvetica movements, who present themselves in cultural stereotypes and then minimize their own roles as they tell of their own conquests. The film was released on DVD in November 2007 by Plexifilm. In light of that I was interested in this documentary about the most popular typeface designed. Helvetica is a humorous film that combines a series of interview clips with a variety of often rather quirky graphic font designers with shot of various street signs and corporate logos. Many more titles like Linotype have helped to bring light to subject material of similar interest. Being the geek I am, when I first heard the title, I was there! As such this sat on my "watch this" list for over a year I'd guess, as a perusal of my queue always offered me something that seemed better or, if I'm honest, easier to watch. HELVETICA, ostensibly a film about a typeface, delves into the world of graphic arts, then goes deeper to look at the changes in style and controversies over the role of the graphic designer in the decades following World War II. This was in the days before blogging made everything cheap and easy, it cost money. What's so important about the empty space? This is what Graphic Arts is, I had know idea!" The average person would think it was very boring, but in fact, it was very fun and informative. 5. As a film it's boring, but as a font movie it is amazing! A documentary about a typeface? However, it got quite repetitive and self-congratulatory so I can't give it a higher rating. Yes, a font. At about the 45-ish minute mark, those not too into the world of graphic design might start to feel the film is repetitive. Undoubtedly. Primordial time before our world was settled? But that's not really what this movie is about. Its content consists of a history of the typeface interspersed with candid interviews with leading graphic and type designers. - this movie may not be for you. The reviews on here, for all practical purposes, sum up what you'd expect to see from a film about Helvetica. But it's also: a musing on the history of modern graphic design. But to actually say something about what well-oiled, hidden-in-plain-sight infrastructures are, how they came to have such a place in our society, and why they won out over their competitors is a notoriously difficult task. Even more so, I learned that the typeface that I've seen just about every single day, everywhere you look, has a name. Ethnographer of computation and computational ethnographer Assistant Professor at UC San Diego, Department of Communication & Halıcıoğlu Data Science Institute. But then I realized that critiquing what I thought was a historical argument revealed Helvetica as something much more impressive: an anthropological window into the design community, and how they see the world’s most popular typeface. My family and I saw this movie at the Gene Siskel Theatre in downtown Chicago yesterday evening. Worth a look, both for graphic design nerds as well as those simply curious about what's really behind the scenes of everyday things. As David Carson says, "there's a very thin line between simple and clean and powerful and simple and clean and boring". I love the subject matter! Synopsis. Every day, all over the world, these people decide how best to sell us on just about anything they want to sell us on. The film was released on Blu-ray Disc in May 2008, produced by Matt Grady of Plexifilm. Even with my short time learning about type in that Graphics class many years ago, I had no idea of the amount of time and work that went into creating Typography. With the advent of Google's Material Design and the slew of web-fonts available from different foundries, it's good to see fonts usher in an age of web professionalism. That typeface is also the one in which this post’s green headline is written. It was by far, the most NOT-boring documentary i've ever seen. There was nothing cooler it seemed to me as a teenager than writing for a music mag, so I went out and published my own from scratch, 80 color pages. Even its harshest critics admire how terribly modern, how ruthlessly efficient, and how perfectly emblematic  of corporatism it is. Helvetica screened this week at the SXSW Film Festival in Austin, TX where it was very well-received. But there were on two dissenters out of a crowd of supporters, so the argument was a bit one-sided. Read more, Presentations and publications about the work of maintaining free & open-source software, Researchers receive grant to study the invisible work of maintaining open-source software, So you want to start a data science institute? Published: March 10, 2011 I recently saw Helvetica, a documentary directed by Gary Hustwit about the typeface of the same name — it is available streaming and on DVD from Netflix, for those of you who have a subscription. A long, long time ago, I decided to take a graphic arts class in High School, funny thing is, I didn't even know what graphic arts was! An edited version of the film was broadcast in the UK on BBC One in November 2007, as part of Alan Yentob's Imagine series. Instead, they serve a much different function in society: socialization, giving form to our current world instead of revealing the contingencies of the past. As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. For those of us who take interest in such things, of course! Helvetica: A Documentary, A History, An Anthropology. | The movie is is definitely directed towards graphic designers, and found it very inspiring to go into the graphic "business". That name is Helvetica. I remember watching this back in 2007 and am pleasantly surprised how relevant it is with respect to the font explosion that's been happening due to the transition to e-commerce. Awards 4. Read more, A cross-post of a piece that synthesizes the experiences of many in academic data science institutes and research software engineering groups, focused on what is important in sustaining these cross-disciplinary efforts over time. Bands and musicians that contributed to the documentary's soundtrack include Four Tet, The Album Leaf, Kim Hiorthøy, Caribou, Battles, Sam Prekop of The Sea and Cake, and El Ten Eleven. It was my freshman year, it was a new school, and I found myself deep in the darkness of the schools basement, standing in front of double doors that opened to a room filled with noisy printing presses.

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