Products Available nationwide, the new limited-edition packaging features key events, figures and cultural moments from 1995 as well as sporting Lynx Africa’s iconic colours of red, green and black. Photos Kids are watching. The packaging was designed by London-based brand design agency PB Creative who has partnered with Lynx (known as Axe in other markets), one of the world’s most iconic male grooming brands and owned by Unilever, for the past 9 years. Their 2020 advert has made waves across the UK due to the star studded cast as well as the interesting concept. By Tony Corbin | Amcor Flexibles Europe Middle East & Africa The new limited-edition range is being released as part of Lynx’s ‘Hot Since ‘95’ campaign incorporating a TV advert and Twitter takeover. One shocked Twitter user wrote: “have i actually just seen an advert of a cgi squirrel shagging a can of lynx africa??? Strong in isolation and even more powerful as part of the full campaign. However, the latest advert from Lynx has gone down quite a different route and it’s safe to say that it’s divided opinion. The Africa variant alone would make the top three in the UK’s biggest male grooming brands. | Jobs | Production | Design | Innovation. Our campaign and limited-edition packaging range are all about celebrating the role Lynx Africa has played in British culture.”. The song in the 2020 Lynx Africa advert is called Boom Shack a Lak by singer Apache Indian. Lynx aims to take Africa fans on a journey back in time to 1995 when the variant was conceived. The new limited edition range including body spray, body wash and antiperspirant is now rolling out across stores in the UK market only with a special edition gift set planned for Christmas 2020. We’ve leveraged this iconic fragrance’s past and redefined its future and look forward to collaborating with the Lynx team for the next 25 years!”. Metal detectors the natural choice for Britain’s thriving food-on-the-go SMEs The advert is called Hot Since ’95 and has over 150 thousand views on YouTube. In other news, Vanessa Hudgens' Instagram costumes ranked: Catwoman 2020 vs Halloween over the years! A lot of past Lynx adverts have always hinted at sex in some form but this 2020 version certainly doesn’t beat around the bush. Whitepapers The more I watch that lynx Africa advert, the more it grows on me . For the most part, the 2020 Lynx Africa advert is a pretty standard marketing campaign. The campaign celebrates 25 years of the much loved Lynx Africa variant and marks the fragrance’s success and almost cult like status in the UK. By using this website you are consenting to the use of cookies. Boom Shack a Lak was released in 1994 which fits with the theme of the video. The advert begins in 1995 and follows a boy chasing a can of Lynx Africa throughout the years. Jamie Brooks, senior brand lead, Lynx added: “The limited-edition range that PB Creative has developed is fantastic. “From teenage bedrooms and gym locker rooms to Christmas stockings, it’s been ‘Hot Since ’95’. Lynx is celebrating the 25th anniversary of its longest running and hugely popular fragrance, Africa, with a new limited edition range. Discover content from the sector's best suppliers in the Packaging News Supplier Network, Lynx Africa celebrates 25 years with limited edition range by PB Creative. Good vibrations: Tuning into food metal detection frequencies | Fortress Technology (Europe) Ltd Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. {{#media.focal_point}}. 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But one thing that is certain about the ad, it’s definitely memorable. Lynx Africa’s latest advert has divided viewer opinion after featuring an alarmingly amorous squirrel. You’ve got a young guy who wants to impress an attractive girl at school and, in typical fashion, out comes the Lynx Africa and the young woman is instantly impressed. What we see is an over-amorous squirrel getting a little too up-close and personal with a can of Lynx. Packaging News is owned by Metropolis International Group Limited, a member of the Metropolis Group; you can view our privacy and cookies policy here. The new limited-edition range is being released as part of Lynx’s ‘Hot Since ‘95’ campaign incorporating a TV advert and Twitter takeover. Beginning in Manchester during the mid ’90s, the commercial shows a young man traveling forward through time as he chases a tin of Lynx Africa that he needs to help him attract a woman he has a crush on. Lynx/Axe is the biggest male fragrance brand in the world and shares the same ‘house of fragrance’ expertise as some of the leading designer fragrances. Best known for its iconic black bodyspray but with a range that includes daily fragrances, body wash, hair care and styling products, Lynx has been a core product in the bathrooms of many young men. Lynx Africa is a staple scent in the UK, and has been around since the 1980s but is still as popular today, and is often seen lining shop shelves around Christmas time. Palletising possibilities laid out – layer versus robot | Pacepacker Services It’s disgusting.”, Whereas finally, this Twitter user was actually a fan of the squirrel’s appearance: “I was halfway through a tweet saying that Lynx Africa advert was shit but suddenly there’s a squirrel humping an aerosol and it’s well and truly redeemed itself”, In other news, Start-Up episode 3: Release date and time for Netflix Korean drama explained. With its legendary status in the UK, Lynx Africa has been one of the nation’s favourite fragrances for two and a half decades. See more top content at: How is your business during this Covid-19 pandemic? For the first time, the celebratory packs will also include a snap code which shoppers can scan to enter a virtual reality of the TV advert, giving them the opportunity to immerse themselves within the campaign through virtual reality portals, filters and lenses. Can metal-free packaging ever replace aluminium for sensitive products? Launched in 1995, the Lynx Africa variant with its recognisable green and red colouring and spicy, woody aroma is the most popular body spray fragrance in the UK selling over 20 million units per year. Creating a memorable advert is a tricky business and can be seen as an art form by some. Case Studies Have something to tell us about this article? You should be ashamed. Lynx Africa’s latest advert has divided viewer opinion after featuring an alarmingly amorous squirrel. However, something at the very end of the advert has caught viewers eyes. This new ‘Hot Since ’95’ advert for Lynx Africa takes viewers, and a squirrel, on a nostalgic trip from 1995 to 2020 to celebrate 25 years of the deodorant brand. But along the way, there are several nostalgic nods to the mid-90s and early 200s as Lynx Africa celebrates its 25th birthday this year. While some on social media have found the ad hilarious, others have been shocked by the squirrel cameo, especially as the ad aired during family programmes such as Britain’s Got Talent. Have something to tell us about this article? At 12:55pm on channel 4. Creating a memorable advert is a tricky business and can be seen as an art form by some. SEE ALSO: Barclaycard’s gorilla advert is the best of 2020. When creating an ad, most companies will look at bringing in a famous face or will make use of a well-known song to help it stick in viewers’ minds. AJ Tracey is also in the Lynx advert, and he plays the role of a bus driver! Videos The campaign celebrates 25 years of the much loved Lynx Africa variant and marks the fragrance’s success and almost cult like status in the UK. You know what they say, after all, sex sells. Amy Elshenawy, design director, PB Creative, commented: “Our challenge was to create a celebratory limited-edition range design to sit seamlessly within the full Hot Since ’95 25th anniversary communications campaign. 13 May 2020. {{#media.focal_point}}. See more great content at: Company News Vanessa Hudgens' Instagram costumes ranked: Catwoman 2020 vs Halloween over the years! ?”, While this unimpressed viewer added: “WHY Is there a squirrel humping a can of lynx at the end of your advert!? The Lynx Africa 2020 advert features some famous faces, including rapper Aj Tracey and sportsman Anthony Joshua. | Fortress Technology (Europe) Ltd However, many people have been asking about the song used in the advert, and have been searching far and wide for the song. AJ Tracey stars in Lynx Africa advert The Lynx Africa 2020 advert features some famous faces, including rapper Aj Tracey and sportsman Anthony Joshua. Anthony is shown as a bobble head on the dashboard of a car shown in the advert, and he is of course equipped with his famous boxing gloves. While the majority of the ad is standard Lynx advertising, the final few second of the ad are… a little different, shall we say.

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